About Us

To remain the leader in online-with-offline personal wealth planning, RAF Holdings acquires and integrates online planning tools and platforms with top financial advisory firms across Asia.

• Addressing greater customisation for more complex needs by providing best-in-class planning and management tools
• Promoting cost transparency, easy transactions and professional advice

Assets by Acquisition and Investment

• Fragmented and incomplete yet intelligent tools and platforms in Domain Area
• Independent and highly competent advisory services with clients but lacking tools and scale

Offering: Tools & Expertise

Licensed offline advisory expertise

• Across insurance and investments
• Complex needs consulting and solutions
• Innovative products beyond borders

Best of breed online tools

• Self-help planning
• Analytics
• Tracking & management
• Product comparison

Target Markets across Asia


• General and savvy consumers


• Independent financial advisories
• Family offices and fund management companies